New Era’s American Apple Packing, LLC.
Caleb and Sarah Coulter, the owners of American Apple, named the company to be inclusive of their operation along with neighboring partners’ contributions. Not to lose sight of what they are nor where they came from – the American family farm. The production is maintained with the highest quality. Continuous improvement of the complex process of growing apples is systematically achieved by vertically integrating many investments. High-density plantings at the root, growing, harvesting, storing, and packing. American Apple takes a systematic approach with a high level of care from a skillful staff to ensure freshness and quality are at its forefront.
Caleb bought his first 100 acres in 1996 at just 18 years old and has continued growing the business to include many additional facets from ag chemical sales, an excavating company, and a cider company along with two packing companies and possibly a few others by now. His most prized growth has been the addition of family returning to the farm or overall operation. Caleb and Sarah’s efforts are blessed greatly every day with the help of his sister Rachel and her three sons, joined by their oldest daughter with the potential of one more daughter joining in the near future. “The roles of our many employees and their efforts are too expansive to give a title to,” states Caleb, “with our first employee joining in 1998 now still with us along with many lifelong friends and neighbors we remain an extended family farm because together we produce.”
The current facility was built in 2012 with additions in 2016 and again in 2022 to include a total of eight CA rooms, two finish pack rooms, three expansive cold storage rooms, indoor truck unloading bays, and two packing rooms, along with an indoor hydro cooler. The facility is designed to be extremely efficient in both energy use and product flow.
American Apple has a large focus on traceability with the help of the QR code time-stamped down to the carton product was packed in, wrist scanners, and hand scanners utilized by employees harvesting the data daily to make timely decisions as the product comes off the packing lines. With a quick look around, any person will notice the magnitude of investments in efficiencies for quality control that are too numerous to mention. American Apple continues to implement these practices with the one thing most intended, quality.