Scott Swindeman
Owner
“From bud to trunk, apples have been my life-long thing.”
A third-generation apple grower in Southeast Michigan, Scott Swindeman has 55 years of apple growing and selling knowledge. He is a proven pioneer in bringing managed varieties to Michigan. Scott has served the apple industry both regionally and nationally throughout his career. In addition to serving with Applewood Fresh, he is a partner in his family business, Applewood Orchards, Inc., in Deerfield, MI.
Nick Mascari
President
“The apple doesn’t fall far from my family tree.”
Nick Mascari has spent more than a decade working for some of the largest produce companies within the industry. In fact, produce runs in the family—spanning three generations. As President of Applewood Fresh, Nick will continue growing this successful legacy so that the future generations of his family can be a part of a cherished tradition.
Antonia Mascari
VP of Marketing
“Telling each variety’s unique story is at the core of what I do.”
Antonia Mascari was born and raised in the produce industry. She is responsible for establishing marketing goals to ensure profitability of products and services. Antonia has spear-headed all Applewood Fresh advertising efforts through the development and execution of a new creative brand and marketing plan.
Dan Heeren
VP of Supply Chain
“From selling to logistics, apples have been in my blood.”
Dan Heeren has spent most of his life working for some of the largest produce companies within the industry. In fact, produce runs in the family—he started working for Heeren Brothers when he was 13. As VP of Supply Chain for Applewood Fresh, Dan will continue to be an integral part in allocating packing schedules, logistics & troubleshooting.
Brian Coates
VP of Sales
“I plant seeds that grow long-term relationships.”
Brian has spent over thirty-six years working for some of the largest companies within the produce industry, working in procurement, business development, and most recently sales and marketing. Brian demonstrates a firm commitment to bettering the fresh produce industry as a whole through consistent engagement in industry events and programs.
Tom Labbe
Account Manager
“I build lasting relationships through performance and credibility.”
Tom has spent over twenty years working for some of the largest companies within the produce and food and wine industry, working in sales, and most recently sales and distribution of apples to major supermarket chains and independent retailers. Tom demonstrates a firm commitment to driving sales by delivering product information and resources to customers in order to help propel their apple sales.
Sally Lutz
Food Safety & Quality Assurance Manager
“I take my job very seriously….our reputation and yours depends on our apples being safe.”
Sally Lutz makes food safety and security top priorities at all Applewood Fresh Growers. With the passing of the Food Safety Modernization Act through the FDA, she is responsible for instituting whatever is necessary to meet legal requirements. Sally plays an integral role in ensuring that our fruit is safe and of a high quality before being released to the market.
