Vice President
“I plant seeds that grow long-term relationships.”
Brian has spent over thirty-six years working for some of the largest companies within the produce industry, working in procurement, business development, and most recently sales and marketing. Brian demonstrates a firm commitment to bettering the fresh produce industry as a whole through consistent engagement in industry events and programs.
Director of Supply Chain & QA
“From selling to logistics, apples have been in my blood.”
Dan Heeren has been a staple to the apple industry. In fact, produce runs in the family—he started working for Heeren Brothers when he was 13. As Director of Supply Chain & QA for Applewood Fresh, Dan will continue to be an integral part in allocating packing schedules, logistics & troubleshooting.
Director of Accounting & Sales Account Manager
“Cultivating an environment where both individuals and apples thrive.”
After growing up in Port Huron, Michigan, Allyson sought out Grand Valley State University where she obtained both her Bachelor’s and Master’s degrees. Allyson has had experience working in both the healthcare and insurance sector but has come to love the produce industry where she can help serve people near and far. As the Director of Accounting and Human Resources, Allyson is able to utilize her love for numbers, organization, and people to help carry out the mission of Applewood Fresh Growers.
Marketing & Business Development
“Growing stories for our future to blossom.”
With a strong background in hospitality and events, providing a memorable experience is essential to Shelby by creating an unforgettable story. Being raised locally around the apple community has helped shape her appreciation for the hard work and passion that goes into producing an exceptional crop for people to enjoy. Giving support to our local communities, creating innovative ideas, and showing people the importance of sustainability and general health are key factors influencing her drive here at Applewood Fresh.
Sales Manager
“Creatively building stronger partnerships with every season.”
Originally from Pinckney, MI, Heather has stayed native to the state and attended Central Michigan University to study Graphic Design, but decided Sales was more of her calling. She holds a Bachelor’s Degree in 2D Design and two Minors in Professional Sales and Art History. After finishing the last year of college, her career began working as an Independent Agent for Aflac, and then fell into the world of Logistics working for a company that specialized in produce shipments. The logistics world opened her eyes to the ever-changing and fascinating produce industry and after working and thoroughly understanding transportation for the past 8 years, Heather knew her next step had to be in produce sales. With health and wellness being a top priority for Heather, apples are a staple to her daily nutrition.
